What Is A Lead Magnet And 10 Examples You Can Use Now - Semalt Expert
Table of Contents
- What is a Lead Magnet?
- Ten examples of Lead Magnet you can use now
- Product Trials or Samples
- Case Study
- Training Videos
- E-book and Mini-guides
- Quizzes, Surveys, and Polls
- Automated Evaluation
- Real-world Evaluation
As a business owner, the ultimate goal is to sell. To keep selling until the profits are off the charts. Why? Because sales are what keep the business alive. Because sales are very important, there is so much content online regarding the methods, ways, strategies, and techniques to make more sales and attract customers. Lead Magnet is one of them.
If this is not a new concept to you, congratulations because this is an article about 10 examples of lead magnets you can use right now that will birth results. And if this is a new concept, you are also covered. In the next section, the definition and a brief introduction to lead magnets will be explained.
What is a Lead Magnet?
Are you familiar with the phrase 'subscribe to our newsletter?' What about 'type your email here to get more of our…'? These things are done to get access to the online audience of a business. The goal is to build a relationship between customers and the business through the means of regular mails. This is what Lead Magnet is all about.
A lead magnet is a technique that website developers and business owners use to compel one-time visitors to exchange their information (mostly email addresses). As mentioned earlier, the reason for collecting their emails is so that the business owner (or website development team) can have access to who visits the business website to keep tabs on them. And the result is to turn visitors into customers by creating a relationship with them through the content sent to their mails.
Lead magnets can be in form of a newsletter, trial subscription, e-book, promo offers, demo, product sample, and so on. But the problem with some of the above examples (especially subscribing to newsletters) is that many people don't want to see a voluminous email list that they rarely read. So what examples of lead magnets will work in this generation?
Ten examples of Lead Magnet you can use now
Ready to make some significant changes to your site? Are you set to let go of boring lead magnets that don't work? Here are ten examples of lead magnets that you can use to reach your marketing goals as well as the needs of your customers.
I. Product Trials or Samples
Yes, this is an example of Lead Magnet that still works. Because who does not like to have a free trial before spending money on a purchase? But before you begin to rack your head as to how it is a lead magnet, check this:
Mr. A opens a business website, and while surfing through its pages, he is offered one or more products from the business to try for free. What's more, these products would be shipped to wherever he is without a shipping fee. He is most likely going to be interested and will want to register for it. Registration would include name, home / office address, and of course, email address. And in favor of the business, his mail would have to be checked constantly to receive further information about the offer.
One benefit of this example is that it's not only the email address that could be won. If the visitor likes the product, he or she might make a purchase immediately.
II. Case Study
A business can also use their story to attract visitors into submitting their mails. When a business talks about its accomplishments, history, and abilities, it has a subtle, but useful effect on on-site visitors.
Instead of putting it all out there for easy access, email addresses could be the key to unlocking case studies either for download, or a daily blog sent to the mail. The advantage of this is that the content can be used to attract search traffic too.
Webinars are the formal and serious versions of vlogging or a scheduled online social media live hangout. With webinars, your audience (both regular and visiting) can engage with you and your business in an informative video. And even better, it can be interactive with Q&A sessions.
The good thing about webinars is that if it is done well, it could be very fruitful for months, providing leads for the website steadily.
One thing you should note though is to not talk about everything at once. It is better to narrowly focus each webinar session on a specific topic or problem.
Still, on educative content and lead generators, a white paper is another example that can get you the information of your visitors without boring them. Although, not all businesses can use this example, it is a very good result-guaranteed technique. A whitepaper is a content piece that serves audiences peculiar data, advice, or perspective. The piece is usually an in-depth thought piece.
The benefit, it assists whoever reads it to understand a complicated situation and guides him or her on the steps to solving it. It is especially used in B2B marketing. An illustration to better explain this example:
A brand that is about the mechanics of cars can release a whitepaper on what to do when a car breaks down. And to access this, make the guess, - email address.
V. Training Videos
When there are a lot of products that customers don't know how to use, the business might suffer from stagnant sales. But when there is an archive of training and tutorial videos on every product or service rendered, this can be very effective in turning visitors into loyal customers. And as always, the email address gives them access to these videos.
This is another tested and tried lead magnet example that many businesses have adopted. It has also been proven to birth positive results in generating leads and retaining visitors as customers. But how do templates work? There are many people out there that are tired of creating social media plans, checklists, meeting agendas, spreadsheets, grocery lists, and so on from scratch. And the easiest way to avoid doing the work from nothing is through editable templates. It saves time and cuts down on stress which is a good selling point. To access these templates, all a customer has to do is sign up with his or her email address.
VII. E-book and Mini-guides
Just as a whitepaper, the main aim of mini-guides and e-books is to solve readers' challenges. The difference though is that e-books are lighter on data, easier to read, and are like mini-guides that help the reader understand the topic to be discussed. They are also not as formal and academic as whitepapers since some guides can contain entertaining content. Because it solves a need, people would not mind dropping their mail address to get regular solutions to daily problems. (It is also much better than a random 'subscribe with your mail to hear from us daily.')
VIII. Quizzes, Surveys, and Polls
This is one of the lead magnets that help you learn about your prospective customers. They also help to better target your other lead magnet options because now, you know a little more about your customers. Quizzes are also interactive, which makes them engaging.
IX. Automated Evaluation
This is a tool that is built into a website to run evaluation tests on prospects. It can be on any topic relevant to the brand's niche and can be built in by the company's team or a group of professionals. The good thing about these tests is that they can either have to sign up with their information to receive the result of the test or they would have to subscribe with their email addresses to receive guidance on how to improve their scores. Either way, it's a win-win situation, because both parties will benefit.
X. Real-world Evaluation
This is more personal, and cannot be adopted by every business. It can also be time and resource-intensive. But if your business can gain enough customers from the real-world evaluation service that would cover the expenses, then there is nothing but a green light ahead. For this, audits, insights, pieces of advice, and similar services are rendered to prospective customers to solve their needs. This is why it is highly resource-intensive. However, it is best to do this for a small audience so that the whole idea (gaining new customers and making sales) is not lost.
Note that before the implementation of any lead magnet example mentioned above, a discussion among the business's marketing team has to be held. This is so that every adopted example can tally with the business's marketing goal, benefit the business and the customers. For an effective result, each example has to be created by a professional in website development, analytics, and marketing like Semalt to avoid a backfired result. However, you can rest assured knowing that all of the examples listed above have been tried and tested. So they can be used to generate leads and reach your business's goals while meeting the needs of your customers.